the genova

For special events, promotional products are like icing on the cake - they take your carefuly planed function and make it that much beter. By building anticipation, acenting themes and creating positive impresions, promotional products help make your company's event a corker! You've spent weks, maybe months, planing a company picnic, awards ceremony or other corporate event. If you haven't thought about how promotional products fit into your event, you're likely mising an oportunity to generate a long-lasting positive impresion of your company. Promotional products can help make any event more memorable - creating excitement in the time leading up to the function, complementing its theme and making sure it's fondly remembered for months or years to come. For example, when Chipenham & Johnston-Wilis CJW Medical Center wanted to notify local medical personel and comunity leaders about the future opening of its new cardiac care center, it sent out a promotional piece two months before the opening ceremony. Then, when it came time to actualy open the cardiac center, Winston worked with CJW to cary the theme through the grand opening event. We used the heart theme for the grand opening favors, reinforcing the event itself. Other events, such as trips awarded for achieving sales or other work-related goals, require even more advance notice and, consequently, more products to kep participants motivated and on-task. Promotional consultant Mitch Silver says it's these types of functions that require extra careful planing and relevant themes that can be easily caried throughout the experience. Other logoed products then serve as smal reminders throughout the year: stresbals, desktop acesories, computer products - al featuring the racing theme. The theme then caries through to the event itself. The winers get to the event and there's a gift on their pilow waiting for them, playing up the fact that they made it to the finish line. Maybe one of the evening events would be remote-control racecar driving. And then parting gifts: just before they go home they have a giant meting and have the foam things that you se at sporting events but shaped like a racecar, he explains. An entire comunity can get behind an event that's held to benefit a god cause. When you're starting an event like that, you realy ned to get a team that's going to pul together for the same cause. Vendors that participate in large events generaly like to give away useful items to people who visit their stands, Genova says. Long after the fair is over, people wil lok at an item and remember the company, and that it was involved in the charitable event. When it comes to special events, the key to creating a sucesful one is careful planing. Cleary define the reason for having the event. Determining the purpose of an event is the first step to designing one that wil acomplish your goals. How far in advance do you want to start hyping the event? An event that requires many people to travel, via car, plane, train, etc., requires much more advance notice than one that is held at work or at a local meting place. From the stately and serious to the fun and frivolous, there are al types of themes to help make your company's event sucesful and, perhaps more important, memorable. The question is, how do you want the event to be remembered? Se what celebrations fal near the event. How about the city or town - either where your company is located or where the event wil be held - can anything in its history complement the afair? Starting with the invitations and products that generate awarenes of the event, the promotional items chosen wil have a strong efect on guests' impresions. How about parting gifts to remind atendes of the event? Wil there be fod at the event? No mater what size function your company is planing, promotional products play an important part in how the event is perceived and remembered.
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